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Name: Graham Milton
DOB: 20/12/85 (age 25)
Mobile: 07738534723
University: Nottingham University, Industrial Economics
Email: grahammilton1@gmail.com
Willing to Relocate: Yes
Summary of Position of Responsibility
●Business Development Manager at, ReelContent
●Director of my own company, Fluxedo Ltd
●Qualified Canoe and Kayak coach
●Leader of the British University Kayak Expedition 2007
●President of Nottingham University Windsurf Club 2007/8
●Sales Development Representative for Walkers Crisp, PepsiCo
●School prefect, House Captain, Vice Captain of Hockey
●Managing Director of Young Enterprise Scheme
Other Achievements
●U16 Great Britain Canoe Slalom Squad
●Completed the 2004 Flora London Marathon in 3h 33min, aged 18.
●During university holidays I lead white water kayak expeditions to Siberia/Mongolia, Venezuela and Greenland, including many first descents.
●I have done lectures up and down the county about my expeditions.
●Travelled extensively in Nepal, New Zealand, India and South America.
●Competed in Adidas World Extreme Kayaking Championships 2009/10
●Finalist in the Land Rover G4 Challenge UK selection event.
●Keen snowboarder and skier.
Qualifications
Degree: 2:1 BA Hon Industrial Economics – Nottingham University
A-Level: A, A, A (Geography, Economics, Physical Education)
GCSE: 2A*’s, 6A’s. 2B’s
Business Development Executive at ReelContent Feb 2010-April 2011
Business Development Manager at ReelContent May 2011- onwards
ReelContent is an innovative online marketing company that has developed a unique approach to creating returns from online video content. During my time generating new business I overcame many challenges, some of which are outlined below.
●I meet a wide variety of business stakeholder from marketing managers, CEO’s, webmasters and large marketing companies to sell them our bespoke video marketing solution. To do this I learnt how to build relationships with a wide variety of personalities and to handle objections effectively by listening carefully to them and analysing the situation. I am currently the top salesperson and my clients include FairFX, Columbus Direct and BAE Systems.
●Part of the sales process was giving the clients creative ideas about what their editorial brief and design brief would consist of. This also involved creating exciting content ideas based on how they communication with their customers, both on their website and in social media.
●I overcame people’s natural resistance to arranging meetings from cold calls by making them understand that the meeting was a great opportunity for them as quickly and concisely as possible. This involved being very well organised with call lists and diaries as well as being an effective communicator over the phone.
●To be effective in meetings I kept my knowledge base up to date with the latest developments in online marketing including social media for B2B and B2C, SEO, video SEO and using content for search. This included keeping an organised Feed Reader of the latest blogs and attending various marketing conferences.
●In order to educate our potential clients as to how our complex product would work for them I became efficient at assessing a wide variety of business’ target audiences and business models. I also became adept at creating tailored video marketing initiatives to both communicate with their audiences. This involved detailed preparation prior to meeting but also listening carefully to what they want from the meeting.
Director of my own Company, Fluxedo Ltd Feb 2009- 2010
●In order to start a new venture like this in an unfamiliar industry on a budget I knew I had to reduce my risk by managing the set up efficiently. Rather than investing in the shirts to be made overseas I ordered a small amount of plain shirts from a UK importer and did the design and printing of the shirts in the UK. This meant I could easily create samples; do short runs and even do custom shirts for people. This enabled me to do a live market research phase to grow the company organically.
●I became the brand ambassador for the company, wearing the shirts to lots of networking events to create awareness. This was picked up by Rachael Bridge the Sunday Times enterprise journalist and she published an article in the Sunday Times as well as writing about me as a brand ambassador in her book “How to make a Million before Lunch.” I quickly learnt the value of good PR and also arranged a design competition with a PR agent who agreed to work on a commission basis, which was a very cost effective way to get designs as well as increase coverage amongst my target audience.
●To maximise my control of the business, increase my personal knowledge base and reduce cost I learnt how to build my own website from scratch.
●I learnt a lot about SEO off my own back by attending courses and networking events which I utilised to get the website greater visibility of Google which is where most my business came from.
●Building my own brand also involved all the fundamental skills of designing the logo, print media, website design, photography, film production and designing all the shirts and being personally responsible for brand consistency.
●I created and ran my own PPC campaign, which involved using analytical skills to review the data and make the appropriate changes.
●I learnt first hand the fundamentals of social media and ran Twitter, Facebook and email campaigns which both raised awareness and helped with communications.
Leader of the British University Kayak Expedition - 2007
A team of the best white water kayakers at British Universities was selected in November 2006. It became clear a few minutes after the team was selected that I would be the leader. After the team was selected everything was down to us: where we would go, logistics and how we would promote and fund it. After much debate, we chose to take on the mighty rivers of Siberia and explore the untouched rivers of remote Mongolia. My tasks and achievements planning the expedition included:
●Drawing up a detailed time phased plan for sponsorship, funding and logistics of the trip.
●Delegating jobs and positions effectively amongst the team making the most out of everyone’s talents and time constraints.
●Making sure people were on target to achieve the tasks set according to the arranged timeline.
●Winning the sponsorship of the Young Explorers Trust, British Canoe Union, several equipment manufacturers and many more grants (£7,500 worth) by writing proposals and convincing organisations that our trip was both adventurous and that we had managed all the risk to our best ability.
●Getting our sponsors the media coverage they deserve with giving professional interviews for ITV central news and BBC East Midlands which I did personally.
And while we were away:
●Keeping the team motivated during the trip involved strong interpersonal skills in a variety of circumstances.
●Leading the team during difficult times in the Mongolian desert and border crossings involved lots of liaising with locals and boarder officials.
●I took control of various rescue operations whist in the wilderness making sure everyone was safe and the team continued to look out for each other.
And after a successful expedition:
●Following up with ITV to have a feature length slot on the news about the trip.
●Writing magazine articles and speaking at many events around the country after the trip.
Please find more information at www.fourbordersexpedition.com
Run and Jump – Extreme Sports Brand 2007-2009
During my last year at university I worked with a friend developing Run and Jump – an 
extreme sports brand based around our experience in white water kayaking. The main focus was developing a clothing brand. My friend took charge of production while I targeted extreme sports clubs and the events they organise providing them with personalised garments incorporating our logo where appropriate. We could produce garments very quickly and competitively.
In addition, I devised an experiential marketing event, inviting all the extreme sports clubs from both universities in Nottingham to a night in town. Red Bull supplied us with promotional DVD’s which were shown on a big screen. I organised break dancers and DJs, and also designed flyers and posters. We displayed our garments and banners in the bar during the night. The night was a great success.
President of Nottingham University Windsurf club 2007/8
I was selected by the previous year’s president to take over from him. Despite being much more suited and experienced for a role in the kayaking club, I decided to take on this new challenge: I knew very little about the sport and was far from being the best windsurfer. I loved the challenge of running the club especially organising an event for 200 student windsurfers from all over the country to come to Nottingham for the weekend. Under my leadership, the committee organised accommodation, food, races, prizes, parties, safety cover, transport and sponsorship. It was the most profitable event that Nottingham had run and rumour has it that it was the best run windsurf event people had been to!
